Tech Branding Agency Consulting

These goals are accomplished through an integrated strategy that includes content creation, paid social, paid search, SEO and UX tactics that are customized to help you better communicate with your audience. Like tech branding agency, they offer the full breadth of digital tactics. They offer all of the digital marketing services you’d expect (inbound marketing, email marketing, SEO & SEM) and some you might not . TECH B2B boasts a straightforward name and plenty of expertise in technical manufacturing and product companies. Interestingly, they were founded by a journalist back in 1996. What sets us apart most, though, is our agile approach to marketing. You can read more about what that means here, but the gist is that we balance long-term strategy with short-term opportunities to get better results and drive leads.

Definitely helped us stand out and look a bit more polished early on. This was specifically during lockdown but it’s a great idea regardless.

However, part of that closed sale also relies on brand visibility and communication that comes before that. While most NYC agencies work with clients of all sizes, working with large corporations and helping growing businesses achieve international recognition remains their strong suit. Branding agencies in New York City specialize in creating and launching brands. However, there are several aspects that would differentiate a branding agency in New York from others. What do you do when a relatively small college gains national recognition? But it’s how you do it that can mean the difference between a seal on a recruitment ad—and a real competitive advantage.

And you will understand these metaphors better if you visit their website. Because a true branding agency should be driven by research, naturally collaborative and result-oriented. Headquartered in New York and with offices in Chicago and Seattle, Blue Fountain Media can be a perfect partner to create or refresh the brand of your startup or small business. If you want to survive in the market and impress your target audience at first glance, you need to make sure that you have a sustainable and reliable branding strategy. The email campaign triggered increased software demo requests, and the company closed 13% of those requests into customers. outdated with no SEO strategy and no conversion points to capture leads.

Samsung’s internal design team incorporated our conceptual work into their unprecedentedly minimalistic 7 series packaging design. A conversation often helps frame the branding, advertising, marketing, or PR challenge. We met with the team at Burns to review our business challenge. The creative brief following that one quick meeting was spot on. From there, they came to us with out of the box thinking and creative work that we loved. Iris has been more than an agency to Lamborghini America but more importantly a valued partner. The team’s infectious passion for the brand is second to none.

The client appreciated Imagine’s depth of marketing expertise. Grafik Marketing Communications completely remade and redesigned the website of a homebuilding firm to modernize its branding and to highlight their new homes division. They built a new website, incorporated unique themes for each section of the site, and used SEO best practices to drive traffic.

The client appreciated the modern feel and easy navigation of the new site, and appreciated that it still showed that their company is a long standing member of the community. To assist you in your search for a partner, we’ve compiled this list of the top branding consultants in Washington DC. Browse descriptions, feedback, and awards to find which can best suit your company’s needs. Use our list as your resource to determine the best brand consultant for your needs. To stand out from the gargantuan competition, your company needs any expert branding advice they can get.

To make the logo and identity their best potential, we spent time exploring proper color combinations. Our decision-making process is grounded by information about the cultural, physiological, and psychological influence of color. The outcome document is a north star for a decision making process along the way. Information Gathering and Warm-Up ExercisesWe always start with understanding a product and company. We connect data, technology and powerful tools to make your marketing more effective. With so many solutions available like Salesforce, Hubspot Marketo and Pardot, we can help streamline that process.

After taking a deep dive into SEO and branding initiatives, a new website garnered huge improvements in both website traffic and conversions. The success of a tech marketing campaign is measured through specific metrics that are aligned with the key performance indicators most important to your business.

Lee Forrest Consulting provided digital marketing assistance to an IT consulting firm. The outcome was positive and the firm continues to work with Lee Forrest Consulting to this day for marketing needs. Founded in 1999, LightMix is a graphic design studio based in Vienna, Va. LightMix’s small team of fewer than 5 employees specializes in web design, web development, and SEO. A charity hired Bennett Street Media to produce a promotional video.

More expensive projects may also include things like trainings to make sure your staff correctly and consistently implements your brand. In general, pricing is determined by how many people are working on your branding project and the complexity of your deliverables. The designer marketing team is always trying to show off some of the best work on the platform and it’s a great way to find talent on the up and up.

We accelerate adoption, revenue and innovation for early stage technology companies… and help technology leaders stay on top. From creative web design to mobile platforms that enable new services for association members and the wider public. Providing comprehensive services oriented to the legal space and scaled to your needs, letting you focus on your organization’s technology side. We offer a full suite of services to grow your law firm or legal tech company in every dimension.

Now that you have a jaw-dropping brand, we need to make sure you’re found by your target audience. We establish connected ecosystems from social to Google, maximising your marketing spend. At the core of our service offering is a team of professional designers that can make you look the part.

Social And Tech

At this stage, we conduct an audit of the existing visual identity of the product/company, analyze competitors, and do a comparative analysis. Competitor analysis includes analysis of the brand position, mission, brand promise, brand values, and analysis of competitors’ verbal and visual identity. The study of competitors allows you to identify practical solutions for brand differentiation among competitors. To deepen our understanding of the brand archetype, we ask the client to conduct a small workshop within your team.

Having exhausted the limits of their galactic motif, they needed fresh ideas for their packaging design. We aimed for a cleaner aesthetic, complementing the graphic minimalism with interesting angles and premium materials and treatments.

You will have to complete 4 easy exercises and come to a common decision on several key questions for branding. After that, research is done, and hypotheses are built about ways to achieve the goal. We also do not strictly limit the client with the number of concepts, unlike other industry agencies. Therefore, we research many options to find the best option. Since our process is very inclusive and based on customer interaction, sometimes we explore additional directions to convince stakeholders that the proposed solution is optimal for the company. People mostly judge products based on color, which was proved by various experiments.

Plenty of tech companies have enviable office environments. Social media is the ideal space to show off employee culture and benefits for future staff. As far as tech companies go, Dell is on the more serious end. Providing a range of tech solutions to businesses, workers, schools and students, Dell is focused on performance and education as opposed to image and street cred.

The client’s goal was raise awareness about their upcoming fundraising event. Bennett Street Media used the client’s script, coached staff members included in the video, and provided editing and production services.

  • In this article, we will be looking at the top tech brands leading the way on social media.
  • Legnd operates as a digital marketing shop ready to fulfill any request its clients bring to the table.
  • As a city where high tech meets a world-class arts scene, Austin naturally boasts many branding agencies built upon the union between artistry and technology.
  • We will also be looking at some tips for rebooting your own channels.
  • Luckily, Austin’s branding experts have the skills needed to help brands beat out the competition, specializing in areas such as web design, brand positioning and social media management.

While the majority of my budget for branding had gone on mascot development, it was worth it. Unfortunately there’s quite a bit more to branding than just a mascot and with the budget gone I had to switch to a “beg, borrow, and steal” mentality to get the rest done. The book Design for Hackers was a great resource to help finish the job. Like all good startups, Hecate began as a side project based on my own experiences running the dev team at 99designs. I began tinkering to find a simple way to let engineering managers know what their team is working on, a seemingly simple task that gets harder and harder as a team grows. The second is around how I’ve tried to use branding to drive company culture, particularly around diversity and inclusion, from day zero.

eBooks, brochures, social cards, infographics, posters, even PowerPoint! Our highly experienced UI team create beautiful and intuitive interfaces that deliver outstanding experiences across all platforms. Our solutions are smart, user centric and super effective. What most of those challenges have in common is a brand experience that’s missing the mark. You’ve built a great product, but how you handle communication, is where we see many startups struggle. We utilize best naming practices to highlight your company’s best qualities and develop your identity with a comprehensive brand story, complete with a platform that ensures continued growth.

Our Tech Branding Agency Tells Best Stories

Global design agency powered by passion of creativity and strategy. Volkswagen has some of the auto industry’s most iconic cars and car names, from the Beetle to the Touareg. The global nature of the project meant we also carried out linguistic and cultural screening in 19 different languages, including Min Nan and Kejia Chinese. tech branding agency Atlas, the name VW decided to adopt, reinforces the vehicle’s size and strength and implies a titan among SUVs. ChallengeAfter five editions of consistently high-quality publications, the American Cancer Society and Vital Strategies sought to create a more readable and engaging experience for users perusing the Atlas.

The client noted that the video helped their company break fundraising records compared to previous years. 45RPM partnered with a publishing company to redevelop and update outdated content on the client’s platform. They provided brand analysis, made recommendations for adjustment, and developed a new website content delivery platform. Imagine was hired by a children’s education program in need of web and marketing assistance. Imagine provided assistance with online reputation management, along with website optimization and refreshed branding. Imagine’s work resulted in higher enrollment for the children’s education program.

Let’s face it, medical professionals are used to using pretty outdated software. When we started working with Doctor Wound, they wanted to create their own custom Electronic Medical Record System to help them streamline their patient onboarding, ongoing care, and billing. We collaborated with Doctor Wound to create full UI/UX designs for their complex EMR system and transform this into a clickable prototype so that they could see the full user experience. With a product family that performed at the highest level, Samsung knew its packaging design needed to innovate as well.

We work with startups & organizations to design a timeless and cohesive brand identity that you can grow with. Above all, we are passionate about our work and taking our clients’ marketing efforts to the next level. Providing marketing services for clients coast to coast in the United States, Canada and Europe.

Moreover, they think technology needs to be informed by understanding your real-world challenges and expectations first. It is not very easy to find this kind of agency these days. Lounge Lizard is a full-service digital marketing agency with offices in Washington DC, New York and Los Angeles. 9thWonder is an ambitious, independent marketing agency with offices in Dallas, Denver, Houston, Los Angeles and New York. They will first aim to build your brand with a strong foundation.

They don’t call your buyer persona as “target”, but they prefer to say “people”. Branding is one of the most crucial aspects of any startups or small businesses. And KOTA is the expert in both the creative end goal and the strategic brand proposition piece behind it. They will help you to create waves and stand out from the sea with your brand identity.

We have identified not only company’s target audience, but audience’s tastes and preferences as well. We have abandoned the typical associations on the topic of real estate, investments and development.

Before you start your search for the best branding agency in New York City, you should identify your goals. This is important to know because the wages of these experts dictate the amount of money you need to pay for your branding project. For instance, they know that millennial audiences respond to social action, transparent business ethics and minimalistic designs — and they know how to appeal to that. Instead, they lay down the framework for all future endeavors including marketing and advertising strategies by setting up the identity that will take your brand into the future. Branding companies in NYC aren’t just in the business of slapping a new logo onto your website and calling it a day. Partnering with a professional branding agency in New York City can improve your credibility, making it easier to convert consumers. Of course, it is partly up to the salesperson or digital marketing efforts.